When we say we started from the ground up to create an entirely new single-edge razor for the man who cares about his shave, we’re just giving you a euphemism. We actually started in the chairs of the finest barbers from Rimini to Madison Avenue.
When we set out to forge a new way of shaving, there had been a lot of welcome disruption to the industry—behemoths were being given a run for their money. But that was it, it was just about the money. Sure, it’s a great convenience to have a handful of cheap cartridges shipped your way if that’s your jam. But let us bring you back to that barbershop fantasy. If that’s what you’re after, then you’re with us
Plenty of guys feel fine about their shave. A select few want more. For the most extraordinary, unprecedented shaving experience, there’s a new way to do it—OneBlade will become the one way to shave, the one way to approach the day.
Thanks for joining us..
- TOD BARRETT, CEO