The OneBlade Story

and the pursuit of the perfect shave

Rimini, Italy

Nearly a decade ago, in a small barbershop in Rimini, Italy, OneBlade's founder, Porter Stansberry, experienced the perfect shave. Enamored with the results, he was disappointed with the cheapened experience of shaving at home. Rather than resign himself to mornings of mediocrity, Porter enlisted Tod Barrett and a renowned design team to build him a razor that would bring the barbershop shave home.Spending years building and testing prototypes, sometimes at the expense of their own faces, our design team worked to build the world's finest razor.

In 2015 the team presented Porter with what he'd spent years searching for; the luxury of his Italian barbershop shave, in the palm of his hand.

Design philosophy

Valuing performance above all else, OneBlade's GENESIS razor was designed without compromise.

Told at every turn to ignore cost and focus on creating the best razor possible, our design team embarked on a tireless mission to capture the unparalleled barbershop feeling in our own homes, every day. Our team gave it their all and a handful of our team members gave it their face. The dedication and years of expertise led to a razor built to outlast and outperform all others while looking great doing it.

Prototyping and Design

1000 Prototypes and a million dollars later the OneBlade razor, known now as the GENESIS, was born. After years of working and reworking designs, testing materials, and sacrificing a little skin during testing, our designers hung their hats knowing they had created the perfect razor.

The finest razor


Feather Blades

For more than a year, we worked tirelessly to design the best blade for our OneBlade razor to no avail. Perfecting the balance between durability and the edge's sharpness was more difficult than imagined. So we turned to Feather, the masters of blade-making, for help. For nearly 100 years Feather has been making blades from the finest Japanese steel and we had found what we had been hoping to build in Feather's FHS-10 Blades.

A single edge, high carbon steel blade that offers unparalleled performance when matched with a OneBlade razor.

Active Floating Blade Approach System

Having achieved our goal of getting a barbershop quality shave at home, we set out to make it even better. Through user-testing, we found that our AFBAS (Active Floating Blade Approach System) led to a significant increase in the comfort and effectiveness of shaving with a OneBlade Razor. In addition to the extraordinary ‘Forgiveness’ that comes from our pivoting head, our patented AFBAS innovation provided our users unparalleled comfort and a tool to easily deal with the extreme differences in skin topography and skin types.

Office space with shaver designs and mockups

Change the way you feel about shaving

When we set out on this journey, our goal was to make every morning shave an experience. With so many men rushing and suffering through their morning shave we wanted to share the highlight of our mornings with all of you. So if you are ready, we invite you to discover the experience, the craft, the luxury, that is a OneBlade shave.

Thanks for joining us.