Inside Look: The New “Black Tie” Shaving Kit
Tom here, General Manager and resident product guru at OneBlade. Today, I wanted to take some time to talk about our latest additions to the OneBlade lineup — our Black Tie Shaving Cream and After Shave Balm.
Now, I speak for everyone on the OneBlade team when I say that we are all REALLY, REALLY, excited about these two new products. They represent more than a year of product testing, listening to customer feedback, and formula tweaking. As a “sensitive skin type guy” myself, I tend to be the company guinea pig when it comes to testing skin care products, and I can confidently and proudly say that these products are truly top notch when it comes to performance for all skin types.
(Keep reading below to learn how you can get 30 FREE blades when you give these new products a try and purchase the set.)
A backstory about how we got here.
It’s worth noting that when we first launched OneBlade, we had no intention of getting into the “software” side of shaving; that is, focusing development around products outside of our razors and blades (in the skin care category). But achieving a truly incredible shave goes beyond the “hardware”. You can have the best razor and blade combination in the world, but if you’re not using proper technique along with high quality shave cream and after shave, you’re prone to redness and irritation. After all, shaving is an exfoliating process. And if you’re coming from a cartridge or an electric razor background, your skin is probably not used to this level of deep exfoliating just yet. So, if you’re using cheaply made and poor quality skin care products — or skimping on steps like applying a moisturizing after shave balm altogether, then you’re not setting yourself up for success with OneBlade (or really any shave).
With this in mind, we realized that we needed to offer a complete end-to-end shaving system for our OneBlade customers, one that we could truly stand behind for achieving that world-class shaving experience (and that also wouldn’t break the bank). So, we set out on a quest in early 2017 to meet with the top skin care product manufacturers around the USA. After interviewing dozens of labs, consulting with Chief Science Officers, and testing upwards of 100 different base shaving cream and after shave formulas, we are happy to say that we found a domestic partner that we can really trust, who makes nothing but ultra-high quality products using all skin-friendly ingredients.
With our skin care partner in place, we dove head first into formula tweaking and lab testing (yes, this entailed a lot of office shaves for our internal team). And last June, we released a limited batch of our white label shaving cream along with a moisturizing post shave gel. But we didn’t stop there. We spent the next few months listening to customer feedback and continued to tweak our formulas, including a major switch to a balm base for our after shave instead of a gel. Fast-forward to November, we released our second round of premium skin care products, our Black Tie Shaving Cream and After Shave Balm.
Here’s everything you need to know about this premium new lineup that we are so excited about…
OneBlade Black Tie Shaving Cream, 150ml.
Our Black Tie Shaving Cream is similar to our initial formula but includes a few key upgrades. It entails a soft cream style for super easy lathering (particularly helpful for customers new to single blade shaving). It’s packed with nine ultra-skin friendly ingredients, including natural butters, rich essential oils, and healthy antioxidants. It’s also free from skin irritants like parabens, phthalates, sulfates, artificial fragrances, artificial dyes, and alcohol, making it excellent for all skin types. Key ingredients include Aloe Vera, Shea Butter, Lavender, and Geranium essential oil.
Why you’ll love it
- Great for all skin types, including normal, combination, and sensitive skin
- Soft cream style makes for quick, easy lather building (can be used with or without a brush)
- Silky, lightweight formula provides a smooth shave
- Helps prevent razor burn, irritation, and ingrown hairs
- Antioxidant-rich formula protects, hydrates, and calms skin
- Soothing, natural, and mild lavender aroma
- pH balanced formula won't strip skin of its natural moisture
- Free from parabens, phthalates, sulfates, artificial fragrances, artificial dyes, alcohol, and other known skin irritants
- Never tested on animals
- Made in small batches here in the USA
Ingredient highlights
Aloe Vera, Shea Butter, Cocoa Butter, Lavender, Geranium, Sweet Almond, Apricot, Avocado, Safflower Seed.
Black Tie After Shave Balm, 90ml.
As previously mentioned, our alcohol-free Black Tie After Shave Balm is a major update from our initial formula, in that we have switched from a gel to a balm base, as we found it to be strongly preferred amongst the customers we spoke to. We also completely overhauled and upgraded our ingredient profile, featuring a relatively new breakthrough in moisturizing products known as SyriCalm™ CLR, a patented botanical complex specifically formulated to calm and revitalize skin after shaving. Other key ingredients include Aloe Vera, Witch Hazel, CoQ10, Kaolin, Lavender essential oil, and Red Tea Extract.
Why you’ll love it
- Great for all skin types, including normal, combination, and sensitive skin
- Hydrates and soothes skin, helping to reduce the appearance of redness after shaving
- Naturally keeps skin looking and feeling healthy all day
- Can be used as an after shave or daily moisturizer
- Balm style for quick absorption
- Soothing, natural, and mild lavender aroma
- pH balanced formula won't strip skin of its natural moisture
- Free from parabens, phthalates, sulfates, artificial fragrances, artificial dyes, alcohol, and other known skin irritants
- Never tested on animals
- Made in small batch here in the USA
SyriCalm™ CLR, CoQ10, Aloe Vera, Witch Hazel, Lavender, Red Tea, Avocado, Seaweed Extract, Avocado, Safflower Seed.
The power of essential oils.
With many moisturizers today touting themselves as “oil-free”, we frequently get asked about whether or not essential oils are really safe for the skin. The truth is that pure, high quality essential oils can be intensely nourishing and balancing for all skin types. But when you’re using products with adulterated essential oils (this is a real thing), or products using the wrong concentrations and/or dosage amount, you can run into problems with irritation. That’s why it’s always important to buy only from reputable companies, and we tend to favor those based domestically.
With OneBlade, you can rest easy knowing that our Black Tie Shaving Cream and After Shave Balm are made right here in the USA in small batch, using only the highest quality of pure essential oils, with optimal concentration amounts along with dosage, at an FDA-approved and cGMP accredited facility for superior quality control.
How to get your hands on the new lineup.
We offer several options for ordering our new Black Tie Shaving Cream and After Shave Balm. Note that if you’re shaving several times a week, these two products should each last you about 2 full months.
If you already own a OneBlade Safety Razor, have you opted in to the subscription plan? We’ve made it easy and convenient for you to save money and ensure smooth shaves, month after month.
With our best value Skin Care subscription plan, you’ll receive bi-monthly shipments of blades along with the shave cream and after shave balm. Rest easy knowing that you can push pause or cancel at any time.
If you don’t already own a OneBlade Razor, you can get a great deal on a complete shaving kit featuring these products (along with our proprietary shave brush):
If you want to test drive the products before jumping into a subscription, we also offer all of our products a la carte:
From everyone at OneBlade, we hope you’ll give these products a try. We’re proud to offer our customers the very best products and service, so please share your feedback along the way! Have any questions or comments? Don’t hesitate to write below or simply email us at hello@onebladeshave.com — we are real people and we love real feedback.